How do we make probiotics more approachable?

Kombucha, like most probiotics, has visible cultures that aid in digestive health. This can be unappetizing to consumers. The belly-shaped, colorful, graphic-filled bottles aim to be enticing to shoppers. The mini bottles are a sample-sized approach to encourage people to try the beverage. The circle motifs play into fruit stickers as well as the bubbly feeling you get with that first sip of kombucha!